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New Alcohol Abuse Campaign Use Shocking Images

Posted by familydynamics on April 14, 2008

East Lancashire Primary Care Trust (PCT) has launched a series of posters bearing images of obese, injured, pregnant and dead people accompanied by phrases including ‘make mine a large one’, ‘down in one’, ‘beer belly’ and ‘what’s your poison?’.

The posters form part of the Trust’s Know When To Say When campaign which aims to save a million years of life by 2011.

Fifty per cent of all street crime, 30 per cent of all accidents and 50 per cent of all teenage pregnancies in the region are drink related, according to the Trust. It also reports that 1,000 people die in the north west every year after excessive drinking.

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